These are social posts for National Biscuit Day. The idea was biscuit buddies. Cracker Barrel Biscuits spending quality time with their buddies, a.k.a. yummy pairings. Our client wanted to have more than one day of posts leading up to the day.
As an art director on Cracker Barrel, my responsibilities include conceptualizing social posts and designing in-store collateral. I work on a team with senior level creatives and copywriters.
Illustrated filter for Cracker Barrel's non-promotional periods.